Behind Kimana

Coming up with a brand name was hard. Honestly, it took months. What sounds catchy, but not corny? Does it sound like luxury or just another generic clothing brand? Then after thinking of one, was the Instagram available? TikTok? Website? If you've ever tried to start a brand, you know how hard it is, but that's just the beginning of the struggle.

Unveiling the Origins

The name Kimana is not just a random assortment of letters; it holds a profound significance. As much as an anime can...Yeah, I got the name from an anime, one of my favorite animes actually. Black Clover. The term "ki" originates from Japanese culture and symbolizes the vital life force energy that flows within all living beings. On the other hand, "mana" represents the spiritual energy that exists in the natural world, encompassing the essence of nature's power and beauty.

Symbiotic Existence

Kimana encapsulates a harmonious synergy between the life force within us and the energy that surrounds us in the natural world. This fusion creates a unique brand identity that resonates with individuals seeking a deeper connection to the world around them with meaningful self expression.

Anime Influence

While Kimana draws inspiration from the profound meanings of ki and mana, it also subtly incorporates elements from the world of anime, something that helped shape me a person. I've never had too many friends growing up and I'm sure others can relate. I immersed myself into the world of anime to escape and it practically raised me. Kimana is not just a brand, but my inner child. The designs are not just some graphic slapped on a shirt; instead, it's something that seamlessly integrates into everyday life as a reminder of my roots.

Being Different

How many have you heard a brand say they "craft with meticulous attention to detail" and use "high quality material'? If you did that, then congrats! You're now just like every other brand. Great brands make you feel something. Great brands cultivate a cult-like following. Just look at Gentle Monster or Liquid Death. While I'm no where near that level of success, this is where I start. I see the vision, but nothing matters without results. Let's see where I am 10 years from now.